About Give Aloha
Give Aloha, Foodland’s Annual Community Matching Gifts Program, was created to honor Foodland’s founder, Maurice J. “Sully” Sullivan and continue his legacy of giving back to the community. Each year during the month of September, customers are invited to make a donation at Foodland to their favorite participating Hawaii nonprofit organizations. Since the program began in 1999, a total of more than $41 million has been raised for Hawaii’s charities. The matching gifts program runs the entire month of September 2026.
Ways To Give:
Support Your Favorite Hawaii Nonprofit
Donate any amount up to $249 per organization at checkout.
Foodland will match a portion of each gift made by enrolled Maika’i members.
Support the Give Aloha Matching Gift
Donate 250 Maika’i points to equal a $5 donation.
Round up your purchase to the nearest dollar.
Donate your change.